I’m the administrator of kbin.life, a general purpose/tech orientated kbin instance.

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Joined 3 years ago
Cake day: June 29th, 2023
  • r00ty@kbin.lifetoTechnology@beehaw.org•Restaurants say big chains pretend to be independents on apps
    80·
    3 days ago

    Peter Backman, CEO of theDelivery.World, said the practice was only misleading if customers were purposely trying to support independent restaurants and takeaways.

    That’s some high grade bullshit. There is going to be a subset of people (and I’d argue it’s a growing number) that want to support local businesses and so yes it’s misleading to all those people.

    But more than that. A corporate/franchise brand has such a huge value they will sue you if you use it without permission. So if they’re choosing not to use a brand they paid good money to use, it can only be because they want to deceive.