This counts as a “sale” even though no actual identifying information about you was exchanged. They mention this in the paragraphs I attached, when they talk about data sent via OHTTP.

I mean… it should count as a sale, because it’s a sale. They are selling information about browsing habits for money. Regardless of whether they include identifying information, it is still personal data that they are selling. They removed that line from their FAQs because they changed their minds about selling personal data. It has fuck all to do with weird legal definitions. They promised they wouldn’t ever sell personal data, and then they were like “wellll…”

As an example, the California Consumer Privacy Act (CCPA) defines “sale” as the “selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by [a] business to another business or a third party” in exchange for “monetary” or “other valuable consideration.”

Yes. That is selling. If you exchange customer data for money or other valuables, that is the definition of “selling”.