You need to look at it from their perspective when weighing the inconvenience. You know how to quickly install an adblocker, so it looks like the inconvenience of doing that would be small. But they don’t know how to install an adblocker. And they don’t have the skills to learn how to install an ablocker. They might not even know about the existence of adblockers.

The thing you need to weigh is the inconvenience of them putting in the effort to become tech savvy. That’s a big inconvenience. So, the inconvenience of dealing with ads and whatnot looks much smaller from their perspective.

Also, it’s worth noting that there are plenty of Windows users who are tech savvy. There is a lot of convenience that comes from using the dominant OS even if you have the proficiency to use others.

This take might make you feel a sense of superiority, but it’s a braindead take. It’s not “learned helplessness”, it’s simple convenience.

It’s convenient for the average user to not have to know computer fundamentals. It’s also convenient for users of any tech proficiency to be able to assume that the vast majority of programs will run on their OS with no fiddling required.

To the overwhelming majority of users, their PC is a tool to run programs. Convenience is king in that use-case, because any amount of time fiddling with the tool or any number of situations in which the tool doesn’t work outweighs the benefits in any other metric for the average person.