I think it’s like SecondLife or Metaverse for kids. I saw a short video about it, where kids were being exploited for labor. E.g. some of the kids had managers, forcing them to crunch creating and promoting content for Robux, or whatever it’s called. Also saw an interview with the CEO, where he said he’d be open to adding adult content to the game (which is sus considering the problems the game is having with predators). I’ve also noticed the game is rated for teenagers on the Play Store, but I’m pretty sure it’s targeted toward younger kids.