It was cheaper, but mostly they refocused the product from filmmakers to youtubers. The latter is a 10x (or maybe 100x) bigger customer base, so it sorta makes sense, but unfortunately for Apple they threw away the filmmaker customer base and failed to acquire the youtuber customer base. And the filmmakers didn’t forget being cast aside. FCP usage in the industry fall off a cliff and never recovered.
Premiere has a lot of the market share Apple wanted, but even they are losing ground to Resolve; a highly capable product that’s inexpensive, and made by a company that doesn’t have the baggage of fucking over its customers. Resolve right now is free if you don’t need the studio features, and $300 for life if you do.
It was cheaper, but mostly they refocused the product from filmmakers to youtubers. The latter is a 10x (or maybe 100x) bigger customer base, so it sorta makes sense, but unfortunately for Apple they threw away the filmmaker customer base and failed to acquire the youtuber customer base. And the filmmakers didn’t forget being cast aside. FCP usage in the industry fall off a cliff and never recovered.
Premiere has a lot of the market share Apple wanted, but even they are losing ground to Resolve; a highly capable product that’s inexpensive, and made by a company that doesn’t have the baggage of fucking over its customers. Resolve right now is free if you don’t need the studio features, and $300 for life if you do.