Veritasium is owned by vulture capitalists. This should surprise no one.
Oh no, anyway.
I haven’t watched Veritasium since he went full into click bait “why everyone but me is wrong” content.
i’m always amazed by the amount of money that Youtube produces, but good for Derek, he should enjoy his success.
Well…
One could argue, he sold out.
Veritasium is one of a growing list of YT channels that have quietly been invested in by private equity firms.
In Veritasiums case, the firm is electrify which purchased a majority stake in Veritasium in 2023, and also has stakes in Fireship, Mentour Pilot and Fern, among others.
It has resulted in the production quality of various channels skyrocketting, so far seemingly with little to no drawbacks… Whenever a channel makes a huge leap in quality, the kind that only comes with hiring a bunch of staff, I now think to myself “oh, another one”.
Now we’re just waiting for the other shoe.
I’m not saying it will drop. But free money is not a thing.
But I really don’t like the way it’s clearly being done in ways where channel viewers have no idea brand ownership has changed, and is now beholden to faceless shareholders.
